tag:blogger.com,1999:blog-31735534.post2727976207671042660..comments2023-10-15T16:28:31.347+01:00Comments on The Joseph Report: What top opinion pollsters don't know about social mediaAnonymoushttp://www.blogger.com/profile/00489507739203968378noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-31735534.post-29738019484470893812014-06-25T05:39:14.393+01:002014-06-25T05:39:14.393+01:00You are making a very good point - as usual. I als...You are making a very good point - as usual. I also love Portuguese wine but, if I were a big commercial wine business, focused at supplying an existing demand - however latent - the current Portuguese offering is not what I'd be looking for.<br /><br />A) there is neither a sufficient amount of familiar grape varieties, nor a single, easy-to-remember local variety to promote.<br />B) There Anonymoushttps://www.blogger.com/profile/00489507739203968378noreply@blogger.comtag:blogger.com,1999:blog-31735534.post-88253052036975588462014-06-24T23:40:57.365+01:002014-06-24T23:40:57.365+01:00I guess the question would then have to be asked: ...I guess the question would then have to be asked: why aren't people buying? There is clearly an issue, whether it's pricing, or taste profile, or product differentiation.<br /><br />When I worked in advertising, the truth that was drummed into us was that nothing kills a product that doesn't work faster than good advertising.<br /><br />e.g. it's not that press coverage doesn'Felicity Carterhttp://wine-business-international.comnoreply@blogger.comtag:blogger.com,1999:blog-31735534.post-16341748275209365292014-06-24T13:32:26.343+01:002014-06-24T13:32:26.343+01:00I agree 100% with the first two paragraphs. As for...I agree 100% with the first two paragraphs. As for the third, I'm not so sure. Portugal has has good distribution in the UK for some time but plentiful positive press (print and digital) has not translated into sales...Anonymoushttps://www.blogger.com/profile/00489507739203968378noreply@blogger.comtag:blogger.com,1999:blog-31735534.post-66166712329331347892014-06-24T13:16:05.629+01:002014-06-24T13:16:05.629+01:00Talking about social media is meaningless. You hav...Talking about social media is meaningless. You have to look at metrics like reach and influence. If Robert Parker wrote a single line on Facebook extolling some wine, it would sell like stink. If a bunch of wine geeks all tweeted passionately for days about some wine they enjoyed, it might not shift a bottle.<br /><br />Influence, whether from social media, old media or word of mouth, is built Felicity Carterhttp://wine-business-international.comnoreply@blogger.comtag:blogger.com,1999:blog-31735534.post-27326302695876745532014-06-24T10:45:00.279+01:002014-06-24T10:45:00.279+01:00Panos, you make a good point about not relying exc...Panos, you make a good point about not relying exclusively on social media - or any other medium. But I'd also gently point out that after many years of print journalism, I'd question how much effect that medium now has on sales, especially of esoteric wines. Wines of Lebanon has spent a LOT of money on UK print opinion-formers. This was not accompanied by a boom in sales...Anonymoushttps://www.blogger.com/profile/00489507739203968378noreply@blogger.comtag:blogger.com,1999:blog-31735534.post-92181082023428476122014-06-24T10:05:45.724+01:002014-06-24T10:05:45.724+01:00Social media is now (and will be ever more importa...Social media is now (and will be ever more important in the near future). To up sales however, social media should be combined with more traditional media channels. Take for example a recent tour organised by Ted Lelekas to Nemea, to promote Greek wines there, for a group of people in the wine trade associated with the hashtag #winelovers. In and of itself, it was wonderful and that particular Panos Kakaviatoshttp://www.wine-chronicles.comnoreply@blogger.com