Sunday, March 30, 2014

Chloe - one of the future faces of wine




Look at this advertisement carefully. It's in pages aimed squarely at a female readership and might easily be for a scent or jewelry - especially given the Chloe brand name. But, as the bottles on the right of the picture reveal, this particular Chloe has nothing to do with the fashion label of the same name, and is all about wine. There are a red and white from California and a Pinot Grigio from Italy.



All are fairly highly-priced, as this screenshot from California retailer Total Wine & More shows. Elsewhere, tax pushes the price up to $17.99.

I personally love the disruptive quality of a brand that sits happily alongside Cupcake and and Little Black Dress, but goes one stage further. Others - wine purists - will more than likely feel differently. But they aren't the target market for Chloe, so I doubt anyone at the Wine Group - Chloe's creators - will be too bothered about what they think.




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Wednesday, March 26, 2014

Prowein 2014






Over the three days of Prowein 2014 in Dusseldorf,
apart from rushing between the halls,
covering ludicrous distances, gathering information
for Meininger's Wine Business International and 
thejosephreport,attending meetings with current and
potential DoILikeIt? consultancy clients and helping
Catherine Monahan to run WineStarsWorld, I did a
little tweeting...
Here, by popular request (well, from four or five
people) is the unedited stream.


  1.  14h
    Colourful Brazilian stand. Or shld I say Brasilian?


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  2.  14h
    Trapiche's argentine answer to Apothic. Huge in Canada. Partnered wth cirque du soleil.


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  3.  15h
    Success at Hidden Sea sold 52 containers without sampling a drop. (DHL lost wine)


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  4.  17h
    Colourful scene @


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  5.  17h
    Nice line on Vivanco stand.


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  6.  18h
    Use your cartons to build part of your stand.


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  7.  18h
    Striking use of panel for niepoort


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  8.  18h
    Clever , simple stand concept in Italian hall.


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  9.  18h
    Nice new vineyard - focused collective effort from mclaren vale


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  10.  20h
    O'heard "all UK buyers are here. This is the London Wine Fair"
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  11.  21h
    O'heard. . "Wifi here costs €40/day. That's nearly as much as 100 litres of Spanish red!"
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  12.  22h
    Baden does cheesy.


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  13.  22h
    And another wine cocktail.


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  14.  22h
    New meaning for "to get a Brazilian"


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  15.  22h
    O'heard . "I'm going to sell my wine business and get a hot dog concession here. Sell something ppl want!"
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    2.  25h
      The only country with a poster on halls: Japan


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    3.  25h
      Use your wheels to@promote your brand.


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    4.  25h
      And most corked/ ox first growths go unreported
       View conversation
    5.  25h
      Meiningers. Obviously ;)
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    6.  25h
      O'heard "u have to hand it to natural wine marketers. If I only I cld achieve what they hv done!"
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    7.  25h
      Yes. I'm fact Yellow Tail Sangria is booming in US
       View conversation
    8.  25h
      Fanx
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    9.  25h
      O'heard "fruit flavoured wine cocktails going to be as big in Germany as in France. Huge!"
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    10.  25h
      O'heard . "US market is on fire right now. Like a good day on the slot machines"
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    11.  25h
      O'heard . "Forget China. Korea is where we're making our money in Asia today"
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    12.  25h
      O'heard "first growths will slash prices to 07 levels but it will still be hard to excite buyers"
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    13.  25h
      how come u never hear of all those faulty Ferraris?
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    14.  26h
      O'heard "I fear some emerging countries may have left it too late too emerge"
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    15.  26h
      O'heard "1 in 6 French non sprkling bottle exports is from Grands Chais. Saviours of industry!"
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    16.  26h
      O'heard "UK consumers r like our wives. They know we lie to them [re promotions]. They're used to it"
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    17.  26h
      O'heard Prowein "u get faults in everything. Ferraris have faulty chassis sometimes" (cork person)
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    18.  27h
      O'heard Origin party "only world wine shortage is of Ruinart BdeB after tonight!"
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    19.  27h
      O'heard Origin party "Bernard's shirts are one of the best bits of branding in wine world"
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    20.  27h
      O'heard "it's still too early for dry Riesling in Texas"
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    21.  27h
      O'heard "no we don't have natural wine tenders and thank god never will!" (Scandi monopoly buyer)
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    22.  27h
      O'heard @ "ppl r underestimating revolutionary effect German discounters r having in UK. It's only just begun!"
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    23.  Mar 25
      O'heard @ . The annual Origin wines party is the epicentre of the wine world"
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    24.  Mar 25
      O'heard @ . "This is officially the year I gave up on the UK" (top Tuscan producer)
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    25.  Mar 25
      Yup I have no doubt.
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    26.  Mar 25
      Fair enough. These are all only scurrilous rumours...
       View conversation
    27.  Mar 25
      O'heard @ . "M&S only UK buyers we saw on Sunday. Don't the others work weekends?"
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    28.  Mar 25
      O'heard at "nobody's talking about shortage of tank space in Marlboro after last yr's quake"
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    29.  Mar 25
      Overheard @ . "I know what it costs 2 grow grapes and ppl r selling Chard for less than that" (Aussie)
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    30.  Mar 25
      Overheard at . "I've been offered three cheap Rioja bodegas today. I think I could get a bogof"
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    31.  Mar 25
      I have same problems: iPhone calendar + gmail don't get on it seems
       View conversation
    32.  Mar 25
      This is Germany. Dirt is NOT ALLOWED.
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    33.  Mar 24
      Thanks richard
       View conversation
    34.  Retweeted by 
       Mar 24
      Delighted to announce Majestic have just listed a second wine of our Winestars Argentina winner Tukuman!
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    35.  Mar 24
      Getting ready for second Prowein . Busy day ahead.
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    36.  Mar 23
      Please can I have some new shoes. Feet! Day 1
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    37.  Mar 23
      Finding your way around


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    38.  Mar 23
      Peter Merthes graffiti artist at work.


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    39.  Mar 23
      Gonzalez Byass limited edition sherries


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    40.  Mar 23
      4pm and hot dog queue still busy.


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    41.  Mar 23
      Great new packaging for Gonzalez Byass Cava


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    42.  Mar 23
      Tio Pepe on ice. Label changes when it's cold enough.


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    43.  Mar 23
      Another interesting claim.


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    44.  Mar 23
      Approachable wine name of the day.


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    45.  Mar 23
      Still part of Spain?


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    46.  Mar 23
      Tow one of these behind your car when attending events?


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    47.  Mar 23
      Huge Sud de France showing


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    48.  Mar 23
      Confusing for those who thought we'd switched to IGP


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    49.  Mar 23
      And yes some ice cream sellers actually sell ice cream


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    50.  Mar 23
      The hot dog queue. Wine match? Who gives a damn?


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    51.  Mar 23
      Miguel Torres talking about Mas la Plana '10 following Tignanello '11 gt Prim Fam Vini tasting


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    52.  Mar 23
      Melon, passion fruit flavoured wine from Achloss Wachenheim.


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    53.  Mar 23
      Striking Prosecco brand from Schloss Wachenheim.


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    54.  Mar 23
      Sorry -no ice creams. Only pretzels.


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    55.  Mar 23
      Number 1 from Moldova. Least modest stand sign so far. .


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    56.  Mar 23
      You want cheesy pics? Come to Czech Republic stand.


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    57.  Mar 23
      The less warm & cuddly side of using winemaker images.


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    58.  Mar 23
      My week on twitter: 62 New Followers, 80 Mentions, 335K Mention Reach, 85 Replies, 23 Retweets. via
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    59.  Mar 23
      Georgia exploits dragon-slaying mythology


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    60.  Mar 23
      Big Turkish stand at . Opposite similarly large one for Georgia


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    61.  Mar 23
      Rare example of wallpapered exhibition stand.


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    62.  Mar 23
      Another striking example of trend to exploit winemaker faces.


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    63.  Mar 23
      More efforts to show off less serious side of Germany.


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    64.  Mar 23
      Another "young Germany" effort.


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    65.  Mar 23
      Baden coop fruit-flavoured wine cocktails. Sector up by 85% this yr.


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    66.  Mar 23
      Clear # prowein trend: collective stands with images of winemakers.


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    67.  Mar 23
      Young south Pfalz winemakers stand. Nice initiative. Nice wines.


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    68.  Mar 23
      First ever MundusVini stand at seems to be attracting interest


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    69.  Mar 23
      Yes, it's non- alc fruit -flavoured fizz. novelty


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    70.  Mar 23
      Vicente Gandia stand. Raising money for a good cause and attracting attention with celeb faces


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    71.  Mar 23
      Surprising image on Palorino Italian stand at . Angelo Gaja suggests its evidence of climate change


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    72.  Mar 23
      S African stand packed with tasters at . Good to see Australians here in force too.
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