Why ask why? (an offering from Seth Godin's Blog)

Why ask Why?

"Why?" is the most important question, not asked nearly enough.
Hint: "Because I said so," is not a valid answer.

• Why does it work this way?
• Why is that our goal?
• Why did you say no?
• Why are we treating people differently?
• Why is this our policy?
• Why don't we enter this market?
• Why did you change your mind?
• Why are we having this meeting?
• Why not?

All relevant to the wine industry, a place where Whies of every size are slaughtered daily - if they even get to be born.