Yesterday's post inevitably raised responses along the lines of "it's all very well for a big winery like McGuigan with huge budgets, but how can the little guys compete?"
To which I have an answer. Go look at this.
Okay, smaller wineries won't have a e-bookful of recipes by a famous chef, complete with mouthwatering images, but they can come up with recipes and images of their own. And all they need is a computer, Powerpoint or a cheap alternative, Slideshare (free), some imagination and a bit of initiative.
Watch this space for some examples. Or better still, send me some of your own.
(By the way over 100 people viewed yesterday's recipe; how many people have looked at that pricy Youtube clip you took the effort to put up a year ago?)