Wine and movies - and clever ways to sample wine

Lunch with very clever Jonathan Evans who has the tricky task of trying to promote Bordeaux - at every level - in the UK. He's just launched a brilliant scheme with Lovefilm. You buy a bottle of Bordeaux and you get a free Lovefilm movie and introductory membership - and another bottle of the same value Bordeaux. A win-win for everyone involved... I wish others were as clever. Evans also showed me a great idea in the form of 30ml wine tasting sachets. Watch out for their appearance on a bottle neck or being handed out at a railway station somewhere soon. Though probably not containing Bordeaux...